Endeavor Southeast Welcomes Three New High-Impact Companies
Endeavor Southeast is proud to announce that Theresa Reno-Weber (GoodMaps), Brad Cummings (EQL Games), and Jordan Mitchell (ENCON Equipment) have been selected as the newest Endeavor U.S. Entrepreneurs following Endeavor’s National Selection Panel (NSP) held on September 17-18, 2025, in Detroit.
“Each of these three founders represents the spirit of Endeavor, building ambitious companies that have the potential to transform our region, their industries, and to multiply impact in our community and beyond,” said Justin Brown, Managing Director of Endeavor Southeast. “We’re thrilled to welcome GoodMaps, EQL Games, and ENCON Equipment into the Endeavor network.”
“These new Endeavor Entrepreneurs are amongst the best of our region,” added Matt Thornton, Endeavor Southeast Board Chair. “Passing a Selection Panel is a high bar. Doing so is a testament to Brad, Theresa, Jordan, and the companies they have built.”
The NSP brought together top business leaders and Endeavor Entrepreneurs who evaluated candidates based on their potential to scale businesses that will create significant economic and community impact. As Endeavor U.S. Entrepreneurs, the founders gain access to a top-tier network of high-growth entrepreneurs, business leaders, and mentors across the U.S. and internationally.
Panelists from the Endeavor Southeast network included: Greg Pope (board member), Julia Regan, (Endeavor Entrepreneur), Stacy Griggs (Endeavor Entrepreneur and board member), Ankur Gopal (Endeavor Entrepreneur and board member), Andrew Goldner (mentor), and Christian Beck (mentor).
Meet the New Endeavor Southeast Entrepreneurs
GoodMaps – CEO: Theresa Reno-Weber
GoodMaps is redefining indoor navigation and accessibility with patented, infrastructure-free technology that delivers precise wayfinding solutions in complex venues such as airports, hospitals, campuses, and transit systems. With 250+ customers worldwide, including Network Rail (UK), SoundTransit (Seattle), and international airports from Rome to Nashville, GoodMaps sits at the intersection of the $29B indoor navigation market and the $20B+ assistive technology market. CEO Theresa Reno-Weber, a proven leader across government, nonprofit, and private sectors, has driven the company’s record revenue growth and global expansion.
EQL Games – Founder & CEO: Brad Cummings
EQL Games is transforming the global lottery industry through a digital game marketplace of 300+ titles sourced from 22 leading studios and their own EQL Originals. With $12M in funding and brand licensing deals including Team USA, the LA 2028 Olympics, and the Harlem Globetrotters, EQL is already live with iLottery games in three U.S. states and two countries. Founder Brad Cummings, a seasoned gaming entrepreneur, has built a reputation as a pioneer in digital lottery content and is positioning EQL at the forefront of the $11B iLottery market.
ENCON Equipment – President & CEO: Jordan Mitchell
ENCON Equipment is the fastest-growing equipment rental company in America, offering a wide range of industrial equipment rentals across Kentucky, Indiana, and Ohio. Since Mitchell and his partner acquired the company in 2023, ENCON has grown revenue by 565%, expanded from 4 to 45 employees, and opened three new locations in less than two years. Recognized in Rental Management’s 2025 Market Movers list and ranking #2255 on the Inc. 5000, ENCON is poised to scale further under the leadership of serial entrepreneur Jordan Mitchell, who brings over 20 years of construction and equipment expertise.
“Theresa, Brad, and Jordan exemplify what high-impact entrepreneurship looks like,” added Jake Budler, Vice President and Head of Portfolio, Endeavor Southeast. “Their growth stories are just beginning, and we’re excited to support them with the resources, mentors, and networks to scale significantly.”
About Endeavor Southeast
Endeavor Southeast is part of the globalEndeavor network, the leading community of, by, and for high-impact entrepreneurs. Endeavor Southeast selects and supports the most ambitious founders with the most significant potential to scale, providing access to mentorship, markets, talent, and capital.
Since its founding in 2014, the organization has supported entrepreneurs who have created nearly 2,500 jobs, raised over $1.4 billion in capital, and generated more than $501 million in revenue annually. Headquartered in Louisville, Endeavor Southeast now spans Kentucky, Indiana, Ohio, Georgia, and Tennessee.