Endeavor Heartland Ushers in New Era for 412 Angels Program: A Strategic Transition from Atento Capital

Endeavor Heartland and Northwest Arkansas Council Foundation announced that Endeavor Heartland has taken over 412 Angels, a program created in early 2022 to educate and grow the level of activity of angel investing in Northwest Arkansas and Tulsa.  

Effective Jan. 1, the program will be run underneath the Bentonvillebased chapter of global entrepreneur support organization, Endeavor Heartland. The program to-date has been run under a partnership between the George Kaiser Family Foundation and Northwest Arkansas Council Foundation, and managed by Atento Capital, a Tulsa-based venture capital fund.

Quinn Robertson, a Northwest Arkansas native who managed an angel investor syndicate in Wichita prior to “boomerang-ing” back to the region to run the 412 Angels program at Atento Capital, will continue to lead the effort within Endeavor Heartland.

“We’re really excited about this new partnership and direction of 412 Angels,” said Robertson. “The first two years of this program were really a pilot and showed that there’s an interest and appetite to financially support early-stage, growth-oriented companies in the region. This new partnership will enable us to continue this effort forward bigger and better than before.”

Endeavor Heartland, a Bentonville-based nonprofit established in 2019, provides entrepreneurs access to a global network of resources such as peers, mentors, and capital. The 412 Angels program will tap into this infrastructure to further catalyze entrepreneurs and train a generation of angel investors. 

“I am honored to bring 412 Angels under the Endeavor Heartland umbrella. Together, we’re poised to make real, lasting change in our region’s entrepreneurial landscape, and fill some pretty big gaps in support for our founders and angel investors,” said Canem Arkan, Managing Director of Endeavor Heartland.

The 412 Angels program will look to continue educating and activating angel investors in the “412 Corridor” and supporting entrepreneurs in the region. Endeavor’s educational angel investing programming is made possible with funding from the Walton Family Foundation.


About Endeavor

Established in 1997, Endeavor is leading the global high-impact entrepreneurship movement to drive economic growth and job creation by selecting, mentoring, and accelerating the best high-impact entrepreneurs around the world. To date, Endeavor has screened more than 60,000 individuals and selected more than 2,000 founders, leading over 1,200 scale-up companies. With support from Endeavor’s worldwide mentor network, Endeavor Entrepreneurs have created over 4.1 million jobs, generate more than $24 billion in revenue each year, and inspire future generations to innovate and take risks, building strong entrepreneurship ecosystems in growth markets. Headquartered in New York City, Endeavor currently operates in 42+ growth markets throughout Africa, Asia, Europe, Latin America, the Middle East, and North America, where Endeavor Heartland launched as the 6th U.S. office. 


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