Endeavor Heartland Appoints Retail & Marketing Industry Leader Andy Murray as Board Member

Bentonville, AR — Endeavor Heartland announces Andy Murray has joined the Endeavor Heartland Board of Directors. Andy is a 35-year retail & CPG marketing expert with a strong understanding of global trends, how to develop strong supplier-retailer partnerships, and customer-centric innovation.

“Our success as a region is incumbent upon supporting high-growth entrepreneurs. I am honored to join the Endeavor Heartland team and their board in this effort.”


Andy’s experience includes 10 years at Procter & Gamble, serving on the original Walmart-P&G Customer Team. After P&G, he launched and grew the first Shopper Marketing Agency, Saatchi & Saatchi X which expanded to operate in 22 countries around the world serving both top CPG brands and retailers. He then joined Walmart U.S. as SVP of Marketing in 2013 where he led game changing initiatives such as Green-light-a-Vet, Retail Media programs, Advertising and Store Experience. In 2016 he joined Walmart’s ASDA Grocery Retailer in the U.K. and for the next four years served on the executive team as Chief Customer Officer until 2020. In that role he led several breakthrough programs in supplier and customer innovation. After repatriating from the U.K., Andy has been active in advising both CPG and retailers on how to launch and land customer centric innovation through his company bigQUEST as well as helping academia develop more thought leadership in this area through his work with University College London and the University of Arkansas where he is Founder and Chairman of the Customer Centric Leadership Initiative.

“I am so excited to include Andy on our board of directors for this next chapter of Endeavor Heartland’s growth. His expertise and global experience will be an asset to the team as we continue selecting and supporting the best of Arkansas and Tulsa entrepreneurs.”


The Endeavor Heartland Board of Directors now includes:

Andy Murray

Barbara Marchini-Ellis

Candice Mathews Brackeen

Carl George

Clete Brewer

Elise Mitchell

Michael Guptan

Todd Simmons

About Endeavor Heartland

Endeavor Heartland currently supports three companies and six Endeavor Entrepreneurs, FieldAgent, NOWDiagnostics and AcreTrader, that are impacting the Heartland economy through job creation and economic opportunities as they scale.

For more information about Endeavor Heartland, or to nominate Heartland entrepreneurs, please visit www.endeavornwa.org

About Endeavor

Established in 1997, Endeavor is leading the global high-impact entrepreneurship movement to drive economic growth and job creation by selecting, mentoring, and accelerating the best high-impact entrepreneurs around the world. To date, Endeavor has screened more than 60,000 individuals and selected more than 2,000 founders, leading over 1,200 scale-up companies. With support from Endeavor’s worldwide mentor network, Endeavor Entrepreneurs have created over 4.1 million jobs, generate more than $24 billion in revenue each year, and inspire future generations to innovate and take risks, building strong entrepreneurship ecosystems in growth markets. Headquartered in New York City, Endeavor currently operates in 41+ growth markets throughout Africa, Asia, Europe, Latin America, the Middle East, and North America.

For media inquiries, or to request an interview with Endeavor Heartland and its entrepreneurs, please contact:

Kalei Reil | [email protected]